Senior Management

Dave Yarnold - Chairman of the Board

Dave has spent the better part of his career (30+ years) as a serial entrepreneur in the enterprise software industry. Most recently, he was the CEO of ServiceMax, a cloud-based field service software application, which he sold to GE Digital in January 2017 for $1B. Prior to that (2004-2008) he was Vice President of Global Sales for SuccessFactors, a SaaS leader in the talent management space, where he built a global sales team that grew from $2M to $120M in bookings over a four year period. The company went public in November 2007, and was subsequently acquired by SAP for over $3B. Yarnold’s experience in the software industry began in 1986 at Oracle, where he was part of the original team that developed and sold the first Oracle applications products. From 1996-1999, as Vice President of North American sales at Clarify, he helped that company grow from $18M to $250M in annual sales over a four year period prior to Clarify’s acquisition by Nortel for $2.2B. He then led the Business Development and Worldwide Sales teams at Extensity, a provider of web-based employee productivity applications, from 1999-2003 during which the company completed a successful IPO in 2000, and, subsequently, a sale of the company in 2003 to Geac.

Rick Gustafason - Chief Financial Officer

Rick has spent the majority of his career in Silicon Valley as a serial technology company CFO, with the last fifteen years focused on guiding enterprise SaaS companies through key growth and transition stages. He most recently spent eight years as the CFO of ServiceMax, the industry’s leading field service management SaaS company, where he was a key contributor to the company’s strategy, rapid growth and $1 billion acquisition by GE Digital (NYSE: GE). Previously, he served in CFO roles at Genius.com, a marketing automation SaaS company (acquired by CALD), Coupa Software (IPO: COUP), an eProcurement SaaS provider, and Ketera Technologies, a spend management SaaS company. Rick earned an MBA from Stanford’s Graduate School of Business and a BA in Economics/Business from UCLA.

Decio Luczynski - Chief Technology Officer / Founder

Decio is a 30-year technology veteran, is the co-founder and chief technology officer (CTO) leading VIDSIG’s technology vision and is responsible for the technical implementations. Prior to joining VIDSIG in 2017, Mr. Luczynski served as the Senior Architect at L1 Identity Solutions, Morpho (Safran Group) and Ascend Learning, developing biometric identification solutions and eCommerce platforms.

Indresh Satyanarayana - Director of Technology

Indresh comes with 17 years of product and technology development experience in the enterprise SaaS space. Prior to starting LetsDecide, Indresh spent 8 years at ServiceMax (the leader in Field Service Management) as part of the product engineering leadership team seeing company through multiple significant milestones including the journey from a handful of customers to more than 400 customers and a billion dollar acquisition by GE in 2017. Before joining ServiceMax, Indresh held various technical leadership roles at SAP Labs.

Julie Cegelski - Director of Operations

With 15 years experience in the start-up space Julie comes with a background and understanding of expense control, staff management and office productivity. Julie started her career at, SLIME Bike Tire Sealant for 9 years until it was sold to Illinois Tools Work in 2010. Julie has since supported multiple start-up companies including, Mobile Dental Services AU, INCIPIO and Walk With Sally by organizing and overseeing the daily operations of the company.

Jonathan Yarnold - Chief Marketing Officer

Jonathan Yarnold has experienced considerable marketing and advertising success in a multitude of channels, holding strategic management and creative roles with both client-side and agency-side experience. His stellar track record of team-building and revenue creation while specializing in lead generation and sales conversion has driven topline growth for numerous companies in a multitude of industries, including Media, Cloud, Biotech, Retail, Fashion, Healthcare, Venture Capital, Real Estate, Food & Beverage, and more. A former Director of Consumer Marketing for a high-growth biotech firm, Jonathan also led advertising for the San Francisco Giants, Cisco Systems, Pacific Gas & Electric Company, and others as a Senior Account Director for a San Francisco-based integrated marketing agency. A former Creative Director for Australian-based software firm, Jonathan is a published author with over 300 radio and television appearances.

Jeff Dudum - Founder

Jeff Dudum spent his entire life being beside his godfather Willie McCovey and was involved in all aspects of his life, as well as many bay area athletes. In the 90's Jeff Dudum took on the role of Willie McCovey's agent and handled all Public Relations and contract negotiations.